Seller Marketing Services

Selling residential real estate in today’s complex and ever-changing market requires creativity, experience, enthusiasm and innovation to make a property stand out. The Randy Kellogg team utilizes a wide spectrum of marketing and advertising platforms to position the homes they represent in front of as many qualifies buyers as possible.


Our clients are provided with a transaction management portal, where buyers and sellers can follow documents and tasks associated with the sale or purchase of their home. 


We offer an extensive and robust marketing plan; all provided FREE to our sellers.  Using the latest technology and marketing tools, The Randy Kellogg Real Estate Group offers the following, when warranted, to show your home with maximum exposure to likely buyers in your market.

FREE  Professional Real Estate Photography.  It all starts here! The first showing of your home happens online so it is critical to showcase beautiful photos that can evoke interest and emotion from online consumers. Our team of photographers specialize only in Real Estate Photography- skilled experts in perspective and light.

FREE Aerial Video and Photographs. We work with licensed drone pilots and a professional editing team to create lifestyle videos and/or aerial virtual tours incorporated with interior property photos to illustrate a powerful story about your home.

FREE  Dedicated property website.  A custom domain such as will be created and assigned to your listing.  Providing consumers with the most information, photos and highlights of your home means MORE quality showings and overall positive initial impression.

*BONUS! S.E.O is used to drive traffic directly to your home.

FREE Home Staging Consultation.  Our stager, Tammy Tomlinson is regarded highly in the Home Decorating and Design field, appearing on the DIY Network’s Bathcrashers  We provide our sellers with a valuable home consultation with Tammy- she provides you with comprehensive recommendations unique to your home that will help show your home in the best light- in less time.

FREE  Premium Property Brochures.  We believe that print marketing is not irrelevant and offering prospective buyers a beautiful, tangible marketing piece to take home helps your property stay top-of-mind.  The print quality and finish of this brochure makes it one that people don’t like to throw away!

FREE  Social Media Ad Campaigns.  Your listing is promoted extensively via social platforms such as Facebook, Instagram and LinkedIn.  Targeting unique consumers likely to be interested in your home via paid “boosted” ads and news feed adverts is well understood and implemented by the Randy Kellogg Real Estate Group.

FREE 3-D Virtual Tour.  Matterport technology engages consumers by allowing a viewer to interactively “walk-through” your home, visualize spaces and even see a dollhouse view of the floor plan.  Understanding layout, floorplan and seeing rooms in detail before stepping foot in your home results in high quality actual showings.

FREE  Online Star Tribune Open House Listings.  If we schedule an open house, you will benefit from added exposure by appearing in the Open House search section of Star Tribune online.

Optimization of third-party consumer home search websites that syndicate listings through our MLS such as Zillow, and Trulia. Surveys say that 79% of consumers begin their home search on one of these three websites. Adding additional photos and information to these websites create a stronger online presence.



10 P’s to SOLD

  2. Presentation
  3. Planning
  4. Pricing
  5. Partnership
  6. Professional Photography
  7. Professionalism
  8. Pre-market Networking
  9. Proactivity
  10. Patience & Positivity
  11. Preparation- What to expect


"  The Randy Kellogg Real Estate Group with Edina Realty understands the complex marketing tools and resources available today; staying abreast of the latest techniques and services that give our listings a competitive edge.  This effective marketing framework will be assigned and rolled-out in a purposeful and methodical manner.  "